A NOTE FROM OUR FOUNDER

I always thought that my career in skincare was a complete coincidence. How does someone in commercial real estate and economic development end up in Beauty? It started with an obsession with Kevin Aucoin’s book “Making Faces.” I practiced my makeup skills on anyone I could get my hands on, but quickly realized that good skin was paramount. Today, I can go weeks wearing only mascara, but my skincare is non-negotiable. 

When I joined as US General Manager at Biologique Recherche in 2013, I discovered my passion for blending beauty and business. It was gratifying to watch my contributions transform this niche skincare brand, which had been in the US for over two decades, into a thriving household name (that few know how to pronounce).

So why did I start Wellness Curated? I am passionate about discovering innovative brands, bringing them to the US, and pairing them with the right partners. Wellness Curated started as a consulting business, later adding distribution services. Now, it is a first-of-its-kind solution that takes a curated and partnership-based approach, and is committed to building brands, not just selling products. We are a turnkey US partner that truly knows the industry, its customers, and how to successfully and durably anchor brands and support spas.

“I AM EXCITED AND GRATEFUL TO BUILD MY DREAM COMPANY, ONE THAT IS AT THE CROSSROADS OF BEAUTY, BUSINESS, AND INNOVATION.”

– LAURA GERCHIK, FOUNDER OF WELLNESS CURATED

As a female founder, I am excited and grateful to build my dream company, one that is at the crossroads of beauty, business, and innovation. I'm unapologetically stringent about the science and ingredients used in our brand portfolio and my goal is to empower individuals to achieve healthy skin, one skincare routine at a time.

I’ll sign off with a quote by Ralph Waldo Emerson that makes me smile as it’s the story of my life “Do not go where the path may lead, go instead where there is no path and leave a trail”.